Artistry in Wood: The Alankaram Legacy

Our Story

Alankaram is India’s leading home-grown furniture design studio that seamlessly blends traditional craftsmanship with modern design sensibilities.

Since our inception in 2015, we have become a go-to brand for those seeking exclusive, high-quality, and thoughtfully crafted furniture. Starting from a modest 7,500 sq. ft. workshop with a small team of skilled artisans, Alankaram has evolved into one of the country’s most extensive solid wood furniture manufacturers, operating from a state-of-the-art 200,000 sq. ft. facility. With a diverse portfolio of 800+ unique designs and over 5,000 SKUs, Alankaram is recognized for its ability to fuse aesthetics with functionality. Our commitment to innovation, craftsmanship, and sustainability has established us as a leader in the luxury furniture market. Each creation at Alankaram is a perfect amalgamation of timeless design, cutting-edge technology, and an environmentally conscious ethos.

Our journey began when architect and urban designer Anupriya Sahu noticed a significant gap in India’s furniture market: the lack of highly skilled artisans to deliver contemporary furniture designs rooted in Indian tradition. Along with her husband and marketing expert Dhwanit Parmar, Anupriya set out to fill this gap by creating a furniture brand that combines indigenous craftsmanship with luxurious comfort and modern design.

In 2013, Alankaram started as an interior design studio, but by 2015, it transitioned into a full-fledged furniture manufacturing studio. Anupriya’s visionary design sense, coupled with Dhwanit’s business acumen, has shaped Alankaram into a brand trusted by global corporations such as Microsoft, JPMC, Google, and high-profile celebrities like Ranbir Kapoor. Alankaram has garnered international recognition, earning a spot on the Dezeen Awards 2022 studio longlist and being featured in prestigious publications such as Architecture+Design, Elle Decor, Hindustan Times, and UK’s Interior Designer Magazine.

Each piece of furniture created by Alankaram tells its own story, customized to the client’s specific requirements. Our products have furnished homes, offices, and hospitality spaces globally, setting a benchmark for what luxury furniture can achieve.

The name "Alankaram" is derived from the Sanskrit word meaning "the art of decoration."

True to its name, the brand is focused on creating bespoke furniture that is as functional as it is visually captivating. Every piece is customizable, with options for precise joinery, wood type, finish, and upholstery, ensuring it fits seamlessly into your lifestyle. Our primary materials include Indian CP Teak, Steam Beech, and White Ash wood, all rigorously treated and seasoned to ensure long-lasting durability for both indoor and outdoor use.

PRODUCT STRENGTH
ALANKALAA

Traditionally, wooden furniture is often viewed as rustic or classical, but at Alankaram, we challenge this notion by introducing contemporary, minimalist designs with superior craftsmanship. Our products feature precise joinery and modern finishes, making them stand out in any setting. We prioritize using treated and seasoned wood, ensuring that our furniture is durable and long-lasting.

Alankaram specializes in handmade solid wood furniture with a distinct "Indian-ness" that speaks to both local and global sensibilities. Our diverse collection includes furniture for both residential and commercial use, covering everything from small, functional pieces to expansive 24-seater dining tables. Whether it’s indoor or outdoor, metal or wood, standalone or custom, we have a solution for every need.

DESIGN PHILOSOPHY
ALANKARM

Our design philosophy is driven by three core principles: aesthetics, utility, and strength. Every piece at Alankaram embodies these principles, ensuring that it is visually striking, highly functional, and structurally sound. We believe that good design is not just about the visual appeal—it should connect with people emotionally and functionally.

Alankaram bridges the gap between traditional Indian craftsmanship and contemporary global design. Every product carries a piece of Indian heritage, but it’s refined with modern touches that appeal to a worldwide audience. Whether it’s for a sleek urban apartment or a heritage home, Alankaram furniture fits in beautifully, enhancing the space it occupies.

VALUES
ALANKALAA

As Anupriya Sahu, co-founder of Alankaram, aptly puts it:

“Good furniture is an amalgamation of aesthetics and functionality.”

This principle guides our every action, from material selection to craftsmanship, ensuring that our furniture adds value to the spaces they inhabit.

WHY ALANKARAM?

Aesthetics & Ergonomics

Alankaram is led by an architect with a master's degree in design, ensuring a perfect balance between aesthetics and ergonomics. Our furniture is designed to look exquisite and offer unparalleled comfort and functionality.

Unique Designs

With over 800 unique designs and more than 5,000 SKUs, Alankaram offers one of India’s most extensive collections of wooden furniture. Our products are featured in a comprehensive 800-page product catalogue that showcases the breadth of our creativity.

Trusted by Top Architects & Designers

Alankaram is the choice of top architects, interior designers, and global corporations like Microsoft, Google, and JPMC. Our work has adorned corporate offices, luxury hotels, and celebrity residences.

Made in India by an SME

We are proud to be part of the ‘Make in India’ initiative. Every piece of furniture is handcrafted in our 200,000 sq. ft. facility in Pithampur, supporting local artisans and contributing to the Indian economy. By choosing Alankaram, you are supporting a homegrown business that values sustainability and ethical craftsmanship.

CNC-Based Precision Craftsmanship

At Alankaram, we combine traditional woodworking techniques with cutting-edge technology. Our factory is equipped with over 20 state-of-the-art CNC machines, which allow us to create intricate designs with precision. CNC machining enhances efficiency, accuracy, and scalability while maintaining the artisan touch in every piece.

Sustainability & Eco-Friendly Practices

Sustainability is at the core of Alankaram’s mission. We are committed to minimizing our environmental impact through responsible sourcing and eco-friendly manufacturing processes. All the wood we use is sourced from certified, sustainable forests, and we ensure that our materials are both eco-conscious and of the highest quality. Our factory follows energy-efficient practices and waste minimization techniques, contributing to a greener planet.

VOC-Free Finishes

Indoor air quality is critical for both health and environmental reasons. That’s why all Alankaram products are finished using VOC-free (Volatile Organic Compounds-free) materials. Traditional finishes often release harmful chemicals into the air, but our VOC-free finishes ensure that our furniture is safe for your home and eco-friendly. This further reflects our commitment to sustainability and customer well-being.

Largest Manufacturing Infrastructure

Alankaram’s 200,000 sq. ft. facility is one of the largest of its kind in India. With advanced technology and skilled artisans, we combine the best of both worlds to offer high-quality, handcrafted furniture at scale. Our workshop houses the latest CNC machines, woodworking equipment, and finishing tools, enabling us to push the boundaries of furniture design.

Quality Raw Materials

Our commitment to quality starts with the materials we use. We work with the finest Indian CP Teak, Steam Beech, and White Ash wood. These materials are rigorously selected and treated to ensure that every piece of furniture is durable and stands the test of time.

Fastest Growing Manufacturer

In just under nine years, Alankaram has become India’s fastest-growing furniture manufacturer. With a portfolio of over 5,000 designs, experience of 2000+ projects and a growing social media presence of 180,000+ followers, we have established ourselves as a trusted name for furniture enthusiasts worldwide.

5-Year Warranty

At Alankaram, we stand behind the quality and craftsmanship of our products. That’s why every piece of furniture comes with a 5-year warranty, ensuring long-lasting durability and peace of mind. Our commitment to quality doesn’t end with your purchase—it extends for years to come.

Customer Satisfaction

At Alankaram, customer satisfaction is central to everything we do. The positive feedback we receive drives us to continuously innovate and enhance our offerings, ensuring that every client is thrilled with their purchase.